For de som setter pris på Malcolm Gladwell finner en noe materiale fra et par foredrag via video.google.com.
SxSW Keynoten er fin - den handler om "snap-judgements" og Malcolm henviser til et utdrag fra boken Blink.
Noen sitater:
- "That's a good example of just how central this kind of decision making
[snap decisions] is to the way we make sense of the world. And just how
good we are at convincing ourselves otherwise, at pretending that what
we are doing is concious and deliberat when it is not."
- "We are really really bad at knowing all of the different forces and factors that influence our snap judgements, and we are really really bad at keeping all kinds of biases out of these kinds of judgements."
- "These kinds of judgements are fundamentally fragile. They are easily highjacked by all kinds of factors that would ordninarily not seem to belong there."
- "We have a very powerful cultural presumption, that when we want to make people into better desciosionmakers, we ought to give them more information."
- "We have almost hard wired into us culturally the notion that the quality of the outcome is directly related to the quantity of the information available to us on the other side."
- "When we are making instinctive descisions, frugality [economical, meagre] matters, that we can do more with less, and there are real dangers involved in giving people all the relevant infomration."
Seth Godin har leita fram en artikkel han skreiv for en stund siden om god historiefortelling, anbefales på det varmeste:
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