Understand the structure
"The key to understanding the true meanings behind our actions is to understand the structure"
- Clotaire Rapaille, The Culture Code
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"The key to understanding the true meanings behind our actions is to understand the structure"
- Clotaire Rapaille, The Culture Code
"Emotion is the energy required to learn anything"
- Clotaire Rapaille, The Culture Code
“The first principle of the Culture Code [book] is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. ... They simply reflect what people say, rather than what they mean.”
- Clotaire Rapaille, The Culture Code
"Sterke merkevarer som over tid har lykkes med å skape rike, positive og relevante assosiasjonsstrukturer i kundenes hukommelse, vil dermed velges på autopilot i kjøpssituasjonen"
- Bendik M. Samuelsen, Adrian
Peretz og Lars E Olsen, ”Merkevareledelse på Norsk”, Kapittel 4: Psykologiske effekter av merkeverdi på kundene, side 43.
”På grunn av lovgiving og gjeldende regnskapsskikk, blir penger brukt til oppbygging av merkeverdi for det meste behandlet som kostnader i bedriftens resultatregnskap. Prinsipielt er dette feil! Utgifter til merkevarebygging bør behandles som en investering på lik linje med andre investeringer, noe som krever at de har en tilfredstillende avkastning iver tid. Det relevanre spørsmålet er således: Hvorfor skal man investere i merkeverdi? For å kunne svare på dette spørsmålet må vi først forstå hva det vil si å foreta en investering. Investeringer kan defineres som prosessen med å bruke ressurser (kapital, anleggsmidler, arbeidsinnsats) for å generere (fremtidigge) inntekter. Investeringer handler om å gjøre et utlegg i dag som man i ifremditden skal få tilbake med renter”
- Bendik M. Samuelsen, Adrian Peretz og Lars E Olsen, ”Merkevareledelse på Norsk”, Kapittel 4: Verdifastsettelse av merkevarer, side 65.
”Et interessant fenomen i vesten er at man som voksen fornekter det irrasjonelle. I den vestlige selvforståelsen skal det være rasjonelle grunner til bruk av produkter. Vi lever derfor i etterrasjonaliseringens tidsalder”
- Runar Døving, Merkevarer – 45 korreksjoner, ”Olas bukser”, 23.09.2005. p.205
”Var jeg leder i næringslivet ville jeg lest SSBs hjemmesider lenge før jeg ville tatt imot et råd fra en som tror vi lever i et drømmesamfunn eller påstår at folk ikke kjenner priser på de produktene som finnes i markedet”
- Runar Døving, Merkevarer – 45 korreksjoner, ”En guru i keiserens hoff”, 13.02.2003. p.140
”En av de mest vittige mytene i markedstenkning er at ’det er forbrukeren som bestemmer’. Men både kremmere og forbruksforskere vet at merkevarer handler langt mer om tilgjengelighet en om folks preferanser”
- Runar Døving, Merkevarer – 45 korreksjoner, ”Drømmen om Parma”, 31.08.2005. p.57
”Online dictionaries replicate almost all the problems of print except for search ability. And when you improve search ability you actually take away the one advantage of print, which is serendipity. Serendipity is when you find things you weren’t looking for, because finding what you are looking for is so damn difficult.”
- Erin Mckean, http://www.ted.com/index.php/talks/view/id/161
"We want to shift the whole design from the serious design language of the past to the very expressive and emotional language of the future."
- Ruth Pauli, Chief designer Colours and Trims, Ford, link
“There is something good about upsetting people, because it’s making an impact,” he says. But, he adds: “It’s not good if you only annoy people,” and you have to offer something of value.
- Jakob Nielsen, (http://www.guardian.co.uk/technology/2007/aug/09/guardianweeklytechnologysection.interviews)
"Focusing on usability will help you get the design right, but it won’t help you get the right design."
-Bill Buxton
“People rationalize buying decisions based on facts,
but people make buying decisions based on feelings.”
- FutureNow inc. link
"Things should be made as simple as possible, but not any simpler."
- Albert Einstein
"The reason PETA has had good success railing against fur coats is that they make it personal. The same way faith healers bring an impact to a room."
- Seth Godin
"There is no ONE BIG THING, but rather a MILLION LITTLE THINGS."
- Jaffe Juice, on the new order of society
”Contrary to popular beliefs, designers are not artists. They employ
artistic methods to visualize thinking and process, but, unlike
artists, they work to solve a client’s problems, not present their own
view of the world”
– Erik Speikermann
"Clutter is a failure of design, not an attribute of information."
- Edward Tufte
"To clarify, add detail."
- Edward Tufte
"If I can't picture it I can't understand it"
- Albert Einstein
"I've been amazed at how often those outside the discipline of design assume htat what designers do is decoration. Good design is problem solving."
- Jeffrey Veen (2000)
"As human beings we use visual signals to make snap decisions. We are bombarded with information so we use crude filters to chunk the masses of information into managable bites. Biases, prejudices, correlations, stereotypes and approximations proxy for investigation and research. The taller candidate with the good hair becomes president."
"If it's not fun you're not doing it right."
- Fran Tarkenton
"presentations are about the transfer of emotion not just facts"
- Seth Godin
“We are about contribution, that’s what our job is … everyone was clear you contributed passion to the people in this room. Did you do it better than the next violinist, or did he do better than a pianist? I don’t care, because in contribution, there is no better!”
- Bill Zander
“Nobody, and I mean nobody comes up with an idea alone”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“In fact, they [designers] are the most important part of the process because they breath life into the concepts”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“The kind of innovation I am involved with means changing the cultures
at work by speaking the same language and culture as the people the
company is innovating for”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
“I believe strongly that if you want to innovate, you must take off your blinders built through your education and your work experience. As long as your blinded by these two things, you can not see the world and the potential around you. You can only make changes incrementally based on the lack of understanding of what is really happening around you.”
- Anne Kirah, senior design anthropologist for Microsoft’s MSN Customer Design Centre
"The businessman wants to create something for everyone, which leads to products that are middle of the road. It becomes about consensus, and that's why you rarely see the spark of genius."
- Donald Norman, Co founder and principal at Nielsen Norman Group
"You cannot seperate emotion from cognition"
- Donald Norman, Co founder and principal at Nielsen Norman Group
“My belief is that one of the most significant reasons for the failure
of organizations to develop new software products in-house is the
absence of anything that a design professional would recognize as an
explicit design process,”
- Bill Buxton, Sketching User experiences
"Most competitors quit long before they've created something that makes it to the top"
- Seth Godin, The Dip, ChangeThis.com
"It is unwise and arrogant to replace the sentence as the basic unitfor explaining something. Escpecially as the byproduct of some marketing presentation software."
- Edward Tufte, The cognitive style of powerpoint
"For a successfyl technology, reality must take precedence over public relations, for Nature cannot be fooled"
- Edward Tufte, The cognitive style of powerpoint
"Information stacked in time makes it difficult to understand context and evaluate relationships"
- Edward Tufte, The cognitive style of powerpoint
"The evidence indicates that powerpoint, compared to other common presentation tools, reduces the analytical quality of serious presentations of evidence"
- Edward Tufte, The cognitive style of powerpoint
"Hva skal man med forlag når man kan nå leseren direkte"
- Elfried Jelniek, Nobelprisvinner, www.elfriedjelniek.com
"Create something where design is clearly a value statement"
- Jarred Spool, User Interface Engineering, http://www.uie.com/
“Your emotional state when using a product will affect not just your enjoyment of it, but your effectiveness, at least your perceptual with it.”
-Donald A. Norman
“Everything that can be invented has been invented.”
–Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.
“Some of the most creative sollutions are create by the customers”
- Bill Brock, Tribal DDB London
"I dag oppfatter folk det som om materiale som ikke er tilgjengelig på nett i praksis ikke finnes. Søkemotoren er det verktøyet folk nå er vant til å gå til når de skal tilegne seg informasjon og kunnskap. Derfor har vår strategi vært fokusere på den"
- Vigids Moe Skarstein, Nasjonalbibliotekar
"MySpace isn't designed"
- Tim Brown, IDEO CEO
"Disorder is only an order that we cannot see"
- Henri Bergson
"The single best thing you can do to significantly improve your web applications - now and forever - is remove the possibility of error. Users who can’t make mistakes feel smart. They feel respected. They feel productive."
- Robert hoekman jr.
“Be
number one or number two in a sector, or get out of it,”
- Jack Welch, former chief executive of General Electric
"Simplicity is the ultimate sophistication."
- Leonardo Da Vinci said
"By the standards of engineers, human behavior can be illogical and irrational. From the stndpoint of people however, their behavior is quite sensible, dictated by the activity being performed, the environment and context, and their high level goals."
- Donald A. Norman
“In embracing the diversity of human beings, you will find a sure way to true happiness”
- Malcolm Gladwell, TED 2004
“I’m not sure how it happened, but somewhere early on in the formation of the Internet somebody decided that Web sites weren’t marketing tools, so the content and design didn’t have to relate in any way to the rest of the marketing activity.”
- John Janttsch, Duct Tape Marketing p.77
"Design is a complex business, not only because the products themselves are complex but because the complexity of people and their needs."
- Donald A. Norman, Emotional Deisgn: people and things
"When we design web applications and the like, we need to focus on
activities instead of specific audiences. It’s the only way to
consistently design things that enable those unexpected audiences to
take advantage of our products the same way the expected audiences do."
- Robert Hoekman jr., http://rhjr.net/theblog/2007/04/04/designing-for-the-unexpected-audience/
"I mean, we tested it. At P&G they test everything 400 times. People
were crying. Why? Because we got the logic of emotion right."
- Clotaire rapaille, Interview Clotaire Rapaille
- http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html
"So why do these doctors write so well, and so much better (to
my mind, at least) than other non-writers? Perhaps there are elements
of doctoring that lie in harmony with writing: peeling back the layers
to get to the core of an issue; confronting the obvious but being
willing to look beyond it; learning where to “cut in,” of course; and,
more than anything, recognizing that this object before you – in one
case a human body, in the other a manuscript – is on a certain level a
miraculous object with the power to astound, and on another level is a
complex, dynamic system which can (and must be) reduced to a schematic,
laid out on paper or x-ray film."
- Stephen J. Dubner, Freakonomics blog
“An idea that is not dangerous is unworthy of being called an idea at all.”
- Oscar Wilde
“Obey standards unless there is a truly superior alternative”
- Alan Cooper
"While old media requires a mindset very similar to religion (priests on one side, and believers on the other), new media requires a philosophical mind. New media knows that it doesn’t know. And that knowledge can get you pretty far at times. It is hard to understand because in order to comprehend it, new media requires you to engage in its dialogue."
- http://www.informationarchitects.jp, http://www.informationarchitects.jp/understanding-new-media
“Introducing yourself and your products by letting people experience and try hem out first, is a very civilized and effective way to show some respect”
– Trendwatching, Top 5 consumer trendes for 2007, Jan.2007
”If exposure is your only answer to the question, reconsider. Exposure alone doesn’t fly in a world where people are looking for interaction on a deeper level”
– Tom Hespos, President of Underscore Marketing
“Somewhere along he way an idea for the design pops into my head from out of the blue. I can’ really explain that part; It’s like magic” –
- Michael Bierut, designobserver.com
”Participation is the new consumption”.
– Trendwatching
“Research can help us improve our hunches. But research should inform our professional judgment, not substitute for it.”
– Jesse James Garrett, Adaptive Path
"The role of the designers is about anticipating the needs of the guest and make them feel good."
- Designer Eames Demetrios
"Mystery is more important that knowledge."
- "Lost" creator JJ Abrams
"I believe in general that my job is absolutely useless; but now, after Carolyn and these guys, I feel like shit".
- Philippe Starck
"We basically have to un-teach people what they have learned so far about computing, and convince them that they can use several fingers, that several people can work on the screen at once".
- Jeff Han
I have this picture up on my computer screen, and a woman comes up and asks whether that's a Jackson Pollock painting, but no, it's a picture of penguin shit on rocks."
- Former Microsoft CTO Nathan Myhrvold
"In fundamental physics, beauty is a very successful criterion for choosing the right theory".
- Nobel prize of physics Murray Gell-Mann
"We have to recognize they kids different from us. We watch TV, they make TV. It is technology that has made them different."
- Creative Commons founder Larry Lessig
"Why waste a sentence saying nothing?"
- Seth Godin
“Big big ideas makes a difference to consumers, not little stuff”
- Andy Edwards
“Advertisement rather provide a structure which is capable of transforming the language of objects to that of people, and vice versa”
- Judith Williamson, decoding Advertising, p.12
- “If I asked people what they’de wanted they’d ask for a faster horse”
– Henry Ford
"people who are really serious about software should make their own hardware"
- Alan Kay
"Figure out what the always is. Then do something else"
- Seth Godin, Small is the new BIG
"How did Amazon get so big and so important? Not by interrupting people who don't wan't to be interrupted. By interacting with people. Interactions are a million times more powerful than interruptions"
- Seth Godin, Small is the new BIG
"Functionality is the new marketing"
- Seth Godin, Small is the new BIG
"Competence is the enemy of change"
- Seth Godin, Small is the new BIG
"If your target audience isn't listening, it's not their fault, it's yours"
- Seth Godin, Small is the new big
"Far better it is to dare mighty things, to win glorious
triumphs even though checkered by failure, than to rank with those poor
spirits who neither enjoy nor suffer much because they live in the gray
twilight that knows neither victory nor defeat."
- Theodore Roosevelt
“Success seems to be largely a matter of hanging on after others have let go.”
- William Feather, author
"The reasonable man adapts himself to the world. The unreasonable one
persists in trying to adapt the world to himself. Therefore, all
progress depends upon the unreasonable man.”
- GB Shaw, Man and Superman: The Revolutionists' Handbook.
“In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.”
- Lou Gerstner
“Nothing is so contagious as enthusiasm.”
- Samuel Taylor Coleridge
“The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”
- Warren Bennis & Patricia Ward Biederman, Organizing Genius
“We don’t have a good language to talk about this kind of thing. In
most people’s vocabularies, design means veneer. … But to me, nothing
could be further from the meaning of design. Design is the
fundamental soul of a man-made creation.”
- Steve Jobs
“Design is treated like a religion at BMW.”
- Fortune
“We are in the twilight of a society based on data. As information and
intelligence become the domain of computers, society will place more
value on the one human ability that cannot be automated: emotion.
Imagination, myth, ritual - the language of emotion - will affect
everything from our purchasing decisions to how we work with others.
Companies will thrive on the basis of their stories and myths.
Companies will need to understand that their products are less
important than their stories.”
- Rolf Jensen, Copenhagen Institute for Future Studies
“Storytelling is the core of culture.”
- Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld, James Twitchell
“The sun is setting on the Information Society—even before we have
fully adjusted to its demands as individuals and as companies. We have
lived as hunters and as farmers, we have worked in factories and now we
live in an information-based society whose icon is the computer. We
stand facing the fifth kind of society: the Dream Society. … Future
products will have to appeal to our hearts, not to our heads. Now is
the time to add emotional value to products and services.”
- Rolf Jensen/The Dream Society:How the Coming Shift from Information to Imagination Will Transform Your Business
“We do not sell ‘furniture’ at Domain. We sell dreams. This is
accomplished by addressing the half-formed needs in our customers’
heads. By uncovering these needs, we, in essence, fill in the blanks.
We convert ‘needs’ into ‘dreams.’ Sales are the inevitable result.”
- Judy George, Domain Home Fashions