September 2007

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Understand the structure

"The key to understanding the true meanings behind our actions is to understand the structure"
- Clotaire Rapaille, The Culture Code

Emotion to learn

"Emotion is the energy required to learn anything"
- Clotaire Rapaille, The Culture Code

Ignore what they say

“The first principle of the Culture Code [book] is that the only effective way to understand what people truly mean is to ignore what they say. This is not to suggest that people intentionally lie or misrepresent themselves. ... They simply reflect what people say, rather than what they mean.”
- Clotaire Rapaille, The Culture Code

Feelings MAKE buying decisions

“People rationalize buying decisions based on facts, but people make buying decisions based on feelings.”
- FutureNow inc. link

Under their skin

"We must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions"
- Robert S. McNamara on empathy referring to Tommy Thompson former US ambassador to Moscow under the Cuba missile crisis, The Fog of War

Love

"Love consists of overestimating the difference between one woman and another"
- George Bernard Shaw

The situation determines you

"Social psychology reveals a major lesson: often it is not  so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act."
- Stanley Milgram