”If exposure is your only answer to the question, reconsider. Exposure alone doesn’t fly in a world where people are looking for interaction on a deeper level” – Tom Hespos, President of Underscore Marketing
"Now the web is enabling the market to converse again, as people tell one another the truth about products and companies and their own desires" - The Cluetrain Manifesto
"It began wih conversations. Then we got into broadcast media. Now we are going back to conversations. It's a full circle" - Terry Vatchpole, The Catchpole Corporation
